Senior Marketing Manager

Key Responsibilities

Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with business and non-Business units, whilst ensuring alignment with the Bank’s brand strategy, marketing policies and procedures, leveraging on market insights and trends to drive business growth.

• Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration
• Work with product owners - to develop appropriate and responsive systems and tools to market the bank’s products and services within Business Functions.
• Ensure appropriate application of brand usage guidelines, marketing policies in the marketing of the Bank’s products and services as developed by the Business functions; and ensure consistency in the marketing of products and services across the Bank whilst attending to local uniqueness.
• Provide expert support - in developing effective marketing strategies for relevant Business and non-business Functions of the Bank
• Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
• Develop appropriate metrics and dashboards to measure the impact of marketing activities to the bottom line.
• Cultivate and maintain relationships with key stakeholders e.g. agencies supporting their own area and challenge the agency to ensure the best possible output on the brands by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
• Effective management of the marketing budget.
• Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.

Daily Responsibilities

• Manage all marketing activities, advertising and promotional activities, and effectively manage promotional materials and their distribution.
• Manage and enhance the corporate brand through effective mediums of advertising (Digital media, radios, billboards, mail shots, branding etc.)
• Manage and clearly articulate product positioning, messaging, collateral and promotion goals and strategies.
• Work with Design houses, printers, agencies and ensure all developed communication adheres to the set brand guidelines
• Manage Marketing budget and provide tracking reports on marketing expenditure (reconciliation with finance on all payments and procurement e.g. ensuring LPOs are issued)

Minimum Position Qualification Requirements

Academic & Professional

Particulars | Detail | Specific Field or Qualification | Need Type

Education

• Bachelor’s degree | Marketing | RQ
• Professional Qualifications | Marketing Certification e.g. CIM or any other related certificate | AA
• Master’s degree | Business Administration | AA

Experience

Detail | Minimum No of Years | Need Type

• Marketing | 4 | ES
• Brand Management | 4 | ES
• Marketing Campaigns | 4 | ES
• Market Research & Analytics | 4 | ES
• Digital Marketing | 3 | ES
• Budget Management | 3 | ES
• Marketing Communication | 3 | ES
• Sustainability Plan | 1 | DE

Need Types are: ES = Essential, DE = Desirable but not Essential

Need Types are: RQ = Required, AA = Added Advantage