Market Implementer

Job Purpose:

The Trade Marketing Executive will be responsible for implementation of agreed trade marketing, brand and channel marketing initiatives, campaigns and other programmes to support the achievement of market penetration, brand health, business targets and loyalty across B2B and B2C lubricants when it comes to Shell and Support all other initiatives  related to  Engen and Vivo Energy  brands .

Key Performance areas for the role:

• · Work with Marketing and Communications Manager to build the annual Trade Marketing Plan and monitor SP&A budget expenditure and implementation.
• · Implement the Direct and Indirect trade marketing programmes for the target sector/channel, covering pricing (cross and multi-channel), product portfolio, training (including product & sector knowledge and sales skills), and integrated marketing communications plans embedded in the country marketing plans.
• · Drive local adaptation of global brand and sector materials and programmes (i.e. merchandising and promotions) where relevant to drive growth.
• · Work closely with the Marketing and Communications Manager to monitor and analyse data to understand brand, product and channel performance and trends across each sector.
• · Work closely with Sales Managers and relevant technical and commercial teams to proactively implement marketing communication and marketing support across B2B and B2C lubricants channels.
• · Provide relevant insights regarding market trends (customer and competitor) as inputs into the development and review of business/marketing programmes and identification of growth opportunities.
• · Continuously monitor business performance across channels and work with the Lubricants Marketing Manager and Sales Managers to develop corrective action plans to stay on plan.
• · Work closely with the sales teams (FBAMs) and Front-Line Technical Services (FLTS) team to support value selling and implementation of B2B Customer Value Propositions (CVP) and Pipeline (SPANCOP) management initiatives.
• · Ensure all marketing activities are evaluated in terms of return on investment, and that a Post Investment Review is carried out post activities.
• · Coordinate and support on-ground implementation of agreed trade marketing initiatives by the distributors.
• · Manage third party marketing agency relationships and interfaces to ensure delivery of relevant brand and channel initiatives.

Marketing Planning & implementation