Ecommerce Merchandiser

Business Area: Marketing

Workplace Type: On-site

Location - Town / City: Cape Town

Job Description:

The E-commerce Merchandiser is responsible for managing and optimising the online shopping experience, ensuring product is presented, discoverable, and personalised in a way that drives conversion and revenue. The role owns website content, search and navigation, personalisation, and A/B testing.

Key Responsibilities:

• • Manage and update web content across the site, ensuring accuracy, consistency, and timely publishing. • Manage personalisation and web layering using Bloomreach Engage to tailor customer experiences by segment. • Plan, set up, and manage A/B tests on the website using Bloomreach Engage, analysing results and making data-led recommendations. • Manage and optimise product recommendation widgets using Bloomreach Engage. • Boost and bury products in search and category listings • Create and maintain trend pages to support campaigns and seasonal merchandising. • Curate product ranges across categories, ensuring commercial and editorial coherence. • Manage facets and filters to optimise product discoverability and browsing experience, with an awareness of the SEO impact of category and filter structuring. • Manage on-site search performance and merchandising rules to ensure relevant, high-converting results. • Ensure promotions, markdowns, and pricing changes are reflected accurately and merchandised appropriately on-site.

Qualifications and Experience:

• • Degree in Marketing • Minimum of 2 years proven experience working on an e-commerce website, ideally within fashion or retail. • Experience working within a CMS. • Bloomreach experience advantageous.

Competencies:

• Good understanding of SEO principles.
• Excellent written and spoken communication skills.
• Meticulous attention to detail.
• Works well under pressure and manages competing priorities effectively.
• Enjoys technical challenges and embraces new technology and tools.
• Able to understand a desired outcome and run with it; takes ownership and responsibility for their work