Airtel Money.Malawi>Sales>Micro Merchant Manager>Malawi-Lilongwe

Job Title

Micro-Merchant Manager

Responsibilities

• Lead the development, rollout, and growth of Airtel Money's Micro-Merchant proposition.
• Acquire, activate, manage, and grow a nationwide base of micro, small, and medium merchants accepting Airtel Money payments.
• Drive merchant acquisition strategies, increase payment acceptance and transaction volumes, enhance merchant experience, and contribute to Airtel Money revenue and customer growth objectives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Commerce, or related field.
• Master's Degree or MBA is an added advantage.

Relevant Experience

• Minimum 5-7 years' experience in Mobile Money, Banking, Fintech, Payments, FMCG, Telecommunications, or Digital Financial Services.
• At least 3 years in management or product commercialization role.
• Demonstrated experience in merchant acquisition, payments, agency banking, or distribution management.
• Proven track record of delivering commercial growth targets

Product Growth & Commercial Strategy

• Develop and execute the micro-merchant growth strategy aligned to Airtel Money business objectives.
• Drive merchant acquisition, activation, retention, and revenue growth.
• Identify and prioritize merchant segments with the highest growth potential.
• Develop business cases for new merchant products and services.
• Monitor market trends, customer needs, competitor activities, and emerging payment technologies.

Merchant Acquisition & Expansion

• Design and implement nationwide merchant acquisition plans.
• Recruit merchants; both Micro and Formal merchants
• Build scalable merchant onboarding processes.
• Work closely with zonal sales and distribution teams recruit and maintain active merchants.
• Establish partnerships with merchant associations, chambers of commerce, and SME groups.
• Ensure efficient merchant registration and activation processes.

Merchant Activation & Usage

• Develop initiatives to increase transaction frequency and merchant engagement.
• Drive merchant education and awareness programs.
• Introduce incentives and campaigns that encourage active use of Airtel Money acceptance solutions.
• Monitor merchant activity and implement interventions to reduce dormancy.

Channel Management

• Develop merchant support models and service standards.
• Ensure field teams are adequately trained and equipped to support merchants.
• Manage relationships with key merchant aggregators and business partners

Revenue & Performance Management

• Deliver agreed merchant acquisition, activation, transaction volume, and revenue targets.
• Analyze merchant performance data and provide actionable insights.
• Develop initiatives to improve merchant profitability and lifetime value.
• Track key KPIs and present performance reports to senior management.

Customer Experience & Support

• Champion a superior merchant experience across all touchpoints.
• Identify and resolve merchant pain points.
• Ensure timely resolution of merchant complaints and inquiries.
• Gather merchant feedback and recommend product improvements.
• Drive the introduction of value-added services such as Merchant Loans, Working Capital Solutions and Loyalty and Rewards Programs

Risk, Compliance & Governance

• Ensure compliance with regulatory requirements and company policies.
• Implement controls to mitigate fraud and operational risks.
• Ensure adherence to KYC and merchant onboarding standards.
• Monitor suspicious activities and escalate appropriately